Johnni A. Medina

Brooklyn, NY

EXPERIENCE

Pace University, University Relations

Manager of Internal Communications, June 2026—present

  • Lead institution-wide internal communications strategy for students, faculty, and staff, overseeing operational, administrative, and change-management communications

  • Advise campus partners on messaging, audience strategy, and communication planning 

  • Collaborate with executive communications, media relations, and digital teams to support integrated communications for major initiatives and crises

Manager of Content and Digital Engagement, July 2025June 2026

  • Co-manage flagship university social channels (50K+ followers), driving content strategy, publishing, and performance

  • Lead and mentor a team of student creators producing short-form social media content

Content Specialist, November 2021July 2025

  • Collaborates with a team of writers, designers, and account managers to produce

  • marketing materials in university's style and voice

  • Development and production of long-form content for digital and print publications,

  • focusing on storytelling and brand identity

  • Conducts self-motivated research on engaging stories within the Pace Community,

  • explores related academic topics, and stays abreast of trends in higher education

  • Directs a dynamic team of student social media content creators, leading content strategy and deployment

  • Architect of a custom fleet of GPTs to support marketing, SEO, web deployment, and content generation.

Pace University, AI Committee

Member, April 2024present

  • Strategic leader in AI adoption, spearheading pilot programs, curriculum development, and staff training

  • Collaborated to create curriculum and teach trainings such as AI in the Workplace, specialized staff retreat workshops, Gemini and NotebookLM workshops, Intro to Computing AI Curriculum training

  • Communication and web lead on AI initiatives and promotions

Pace University, Actionable AI Conference

Co-chair, April 2024present

  • Co-lead planning and execution of two Actionable AI Conferences, bringing together 100+ attendees each from dozens of colleges, businesses, nonprofit organizations, and public agencies.

  • Own all conference communications, serving as the primary contact for attendees, speakers, sponsors, and vendors while developing promotional campaigns, event materials, speaker resources, and post-event communications

  • Cultivate partnerships and coordinate speakers from organizations including Google, Morgan Stanley, D2L, Zoom, NYU, and Heineken, ensuring a seamless experience from outreach through event execution

  • Manage cross-functional planning, logistics, budgets, timelines, and stakeholder coordination to deliver engaging, high-impact AI education events.

Twenty Sided Store

Marketing and Operations Manager, May 2018—November 2021

  • Developed original interactive content—including roleplaying game adventures in-game media, character dialogue, and more—emphasizing character development, worldbuilding interactions and discoveries, and player engagement

  • Collaborated with other writers, incorporated producer feedback on tight deadlines

  • Coordinated and hosted interactive events, showcasing ability to create immersive, narrative-driven experiences and develop strong, identifiable characters

  • Led digital marketing efforts through social media management, community engagement, weekly flyers, bi weekly blogs, monthly email blasts, and more

  • Managed the day-to-day retail functionality, promoting sales and customer experience

  • Hosted classes such as Improv for Gamers, focused on character development

  • Co-hosted weekly livestreams centered on tabletop gameplay culture, worldbuilding, and other game development topics

EDUCATION

Pace University, M.A. Communications and Digital Media, Digital Filmmaking and Media Production,2025

Grand Canyon University, B.A. Theatre, Screenwriting Minor, 2016

Technical Proficiencies

Prompt Engineering • AI Workflow Design • AI Assistant Development • CMS Administration • Basic HTML • SEO Optimization • Content Analytics • Social Media Management • Knowledge Base Development • Process Documentation • Style Guide Development • Web Content Management • CRM & Mailing List Management • Digital Asset Management

Skills

Writing & Editing • Editorial Strategy • Brand Voice • Content Strategy • Marketing Communications • Internal Communications • AI Literacy & Adoption • Community Building • Public Speaking • Workshop Facilitation • Stakeholder Management • Event & Conference Production • Project Management • Team Leadership • Research • Scriptwriting • Improvisation

Software and Platforms

Adobe Acrobat • Brandwatch • Brightspace • Capcut • Canva • Canto • Celtx • ChatGPT • Claude • Copilot • Constant Contact • D2L • Discord • Drupal • Final Draft • Gemini • Google Workspace • Meltwater • Microsoft 365 • NotebookLM • Photoshop • SharePoint • Shopify • Squarespace • Wix • WordPress • Workfront • WriterDuet • Zenfolio

ACCOLADES

2025 Educational Digital Marketing Awards

Gold: Pace Magazine, Branded Content & Entertainment for Online/Interactive

Gold: A Pace University Deep Dive, Digital Publication Campaign

Gold: Pace University Home Page, Institutional Website

Silver: Pace Now, Branded Content & Entertainment for Online/Interactive

2024 Pace University

President’s Award for Outstanding Contribution, Individual

President’s Award for Outstanding Contribution, Team

2016 Kennedy Center American Theater Festival

Meritorious Achievement in Dramaturgy

Regional Finalist in Theatre Journalism and Advocacy

VOLUNTEERING

Big Brothers and Big Sisters of New York City

January 2023—present

Big Sister

Domestic and Other Violence Emergencies (DOVE) Program

December 2022—December 2024

Patient Advocate

Immersive Event, Interactive Writing, and

Production Experience

New York Social Network

2022-2023

Event Host—murder mysteries, socials, mixers, scavenger hunts

Game Over 1997 LARP

2021

Character Actor, writer for various character materials

Up All Night Sketch Show

2019

Executive Producer, Head Writer, Co-director, performer

Polly’s Quest

2018

Dramaturg and Script Consultant

Hedda

2018

Dramaturg and Script Consultant

Phoenix Theatre New Works Festival

2013-2016

Dramaturg, 24 Hour Play Festival Writer

Cantalopes Improv Program

2013-2016

Artistic Director, Intermediate Team Captain, Advanced Team Lieutenant and Performer, Workshop Leader

Canyon Night Live Sketch Show

2013-2015

co-Producer, Head Writer, co-Director

Other Work Experience