Johnni A. Medina
Brooklyn, NY
EXPERIENCE
Pace University, University Relations
Manager of Internal Communications, June 2026—present
Lead institution-wide internal communications strategy for students, faculty, and staff, overseeing operational, administrative, and change-management communications
Advise campus partners on messaging, audience strategy, and communication planning
Collaborate with executive communications, media relations, and digital teams to support integrated communications for major initiatives and crises
Manager of Content and Digital Engagement, July 2025—June 2026
Co-manage flagship university social channels (50K+ followers), driving content strategy, publishing, and performance
Lead and mentor a team of student creators producing short-form social media content
Content Specialist, November 2021—July 2025
Collaborates with a team of writers, designers, and account managers to produce
marketing materials in university's style and voice
Development and production of long-form content for digital and print publications,
focusing on storytelling and brand identity
Conducts self-motivated research on engaging stories within the Pace Community,
explores related academic topics, and stays abreast of trends in higher education
Directs a dynamic team of student social media content creators, leading content strategy and deployment
Architect of a custom fleet of GPTs to support marketing, SEO, web deployment, and content generation.
Pace University, AI Committee
Member, April 2024—present
Strategic leader in AI adoption, spearheading pilot programs, curriculum development, and staff training
Collaborated to create curriculum and teach trainings such as AI in the Workplace, specialized staff retreat workshops, Gemini and NotebookLM workshops, Intro to Computing AI Curriculum training
Communication and web lead on AI initiatives and promotions
Pace University, Actionable AI Conference
Co-chair, April 2024—present
Co-lead planning and execution of two Actionable AI Conferences, bringing together 100+ attendees each from dozens of colleges, businesses, nonprofit organizations, and public agencies.
Own all conference communications, serving as the primary contact for attendees, speakers, sponsors, and vendors while developing promotional campaigns, event materials, speaker resources, and post-event communications
Cultivate partnerships and coordinate speakers from organizations including Google, Morgan Stanley, D2L, Zoom, NYU, and Heineken, ensuring a seamless experience from outreach through event execution
Manage cross-functional planning, logistics, budgets, timelines, and stakeholder coordination to deliver engaging, high-impact AI education events.
Twenty Sided Store
Marketing and Operations Manager, May 2018—November 2021
Developed original interactive content—including roleplaying game adventures in-game media, character dialogue, and more—emphasizing character development, worldbuilding interactions and discoveries, and player engagement
Collaborated with other writers, incorporated producer feedback on tight deadlines
Coordinated and hosted interactive events, showcasing ability to create immersive, narrative-driven experiences and develop strong, identifiable characters
Led digital marketing efforts through social media management, community engagement, weekly flyers, bi weekly blogs, monthly email blasts, and more
Managed the day-to-day retail functionality, promoting sales and customer experience
Hosted classes such as Improv for Gamers, focused on character development
Co-hosted weekly livestreams centered on tabletop gameplay culture, worldbuilding, and other game development topics
EDUCATION
Pace University, M.A. Communications and Digital Media, Digital Filmmaking and Media Production,2025
Grand Canyon University, B.A. Theatre, Screenwriting Minor, 2016
Technical Proficiencies
Prompt Engineering • AI Workflow Design • AI Assistant Development • CMS Administration • Basic HTML • SEO Optimization • Content Analytics • Social Media Management • Knowledge Base Development • Process Documentation • Style Guide Development • Web Content Management • CRM & Mailing List Management • Digital Asset Management
Skills
Writing & Editing • Editorial Strategy • Brand Voice • Content Strategy • Marketing Communications • Internal Communications • AI Literacy & Adoption • Community Building • Public Speaking • Workshop Facilitation • Stakeholder Management • Event & Conference Production • Project Management • Team Leadership • Research • Scriptwriting • Improvisation
Software and Platforms
Adobe Acrobat • Brandwatch • Brightspace • Capcut • Canva • Canto • Celtx • ChatGPT • Claude • Copilot • Constant Contact • D2L • Discord • Drupal • Final Draft • Gemini • Google Workspace • Meltwater • Microsoft 365 • NotebookLM • Photoshop • SharePoint • Shopify • Squarespace • Wix • WordPress • Workfront • WriterDuet • Zenfolio
ACCOLADES
2025 Educational Digital Marketing Awards
Gold: Pace Magazine, Branded Content & Entertainment for Online/Interactive
Gold: A Pace University Deep Dive, Digital Publication Campaign
Gold: Pace University Home Page, Institutional Website
Silver: Pace Now, Branded Content & Entertainment for Online/Interactive
2024 Pace University
President’s Award for Outstanding Contribution, Individual
President’s Award for Outstanding Contribution, Team
2016 Kennedy Center American Theater Festival
Meritorious Achievement in Dramaturgy
Regional Finalist in Theatre Journalism and Advocacy
VOLUNTEERING
Big Brothers and Big Sisters of New York City
January 2023—present
Big Sister
Domestic and Other Violence Emergencies (DOVE) Program
December 2022—December 2024
Patient Advocate
Immersive Event, Interactive Writing, and
Production Experience
New York Social Network
2022-2023
Event Host—murder mysteries, socials, mixers, scavenger hunts
Game Over 1997 LARP
2021
Character Actor, writer for various character materials
Up All Night Sketch Show
2019
Executive Producer, Head Writer, Co-director, performer
Polly’s Quest
2018
Dramaturg and Script Consultant
Hedda
2018
Dramaturg and Script Consultant
Phoenix Theatre New Works Festival
2013-2016
Dramaturg, 24 Hour Play Festival Writer
Cantalopes Improv Program
2013-2016
Artistic Director, Intermediate Team Captain, Advanced Team Lieutenant and Performer, Workshop Leader
Canyon Night Live Sketch Show
2013-2015
co-Producer, Head Writer, co-Director
Other Work Experience
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Leasing Assistant
Brooklyn, NY
March 2017 - August 2018
>Interfaced with prospective clients, offering tours of available units in a high-luxury building
>Guide renters through onboarding process to provide seamless transitions
>Data collection in Excel and analysis of demographic information
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Special Projects Manager
Brooklyn, NY
October 2017 - February 2018
>Coordinator of several departments: student transportation, immunization records, school lunch, student enrollment and recruitment
>Independently updated an outdated student Metrocard database
>Day to day operation of public school office, including coordination and communication with students and parents
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Substitute Teacher
Galt, CA
February 2017 - September 2017
>Coverage for traditional K-8 and special needs/autistic classrooms
>Maintain daily routines, complete daily prep and grading, general education lessons
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Support Staff
Stockton, CA
June 2014 - July 2017
>Implementation of life skills and hobby curriculum for developmentally disabled adults
>Document student progress in Individual Program reports
>Coordinate with supervisors and team psychologist on student programs
>Development of artistic curriculum